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How to Write to Market (Without Selling Your Soul)
Introduction & Housekeeping
Watch/Read This First (2:33)
Roadmap for the Project (19:33)
The Manuscript
Manuscript: Before Going to Editor #1
Manuscript: After Editor #1
Manuscript: After Editor #2
Manuscript: After Editor #3 (Final)
Outline - Developed as I Wrote
Plot Structure
Research Log: Developed as I Wrote
Before Writing
Finding the Key Players in the Genre (4:38)
Reading Bestsellers (9:47)
Studying the Bestsellers (4:09)
Mapping out the Subgenre (11:21)
Market Research (3:50)
Designing the Series
Designing the Series Idea (25:38)
Researching the Novel (8:54)
Testing a Minimum Viable Product
What is a MVP and why use it for writing when this is typically done with physical products? (14:43)
Alpha Reader Survey Results (30:05)
Writing into the Dark: Hands-On Examples
Writing into the Dark: An Introduction (YouTube Video) (9:47)
Writing to Market...in the Dark? (20:51)
Developing My Outline as I Wrote (9:22)
Outlining: Watch Me Do It (3:08)
Looping: Watch Me Do It (11:05)
ADVANCED: Learning how to "see" when you're writing into the dark (8:36)
Writing the Series
Setting Up My Scrivener File (4:34)
Chapter 1 Commentary (12:31)
Beginning and Ending Each Chapter (4:12)
Literary Technique: Starting in Media Res (2:56)
Tropes: How Important Are They? (6:14)
25% Checkpoint: How Things are Going
50% Checkpoint: How Things are Going
75% Checkpoint: How Things are Going
100% Checkpoint: How Things are Going
Editing
Self-Editing (7:08)
Choosing an Editor (17:39)
Working with My Editors (15:08)
Formatting
Setting up my book in Vellum (7:13)
Cover Design
Designing my Reader Magnet Cover (25:07)
Designing the Book 1 Cover
Networking with Other Authors in the Genre
Developing the UF Book Database---My Secret Weapon (45:03)
Marketing & Promotion
Sales Kickoff (9:12)
Developing My List of Target Books (13:50)
Analyzing My Target Books (22:22)
Comparing My Book Against My Target Books (44:52)
Empathy & Messaging: Getting inside reader's heads (19:48)
Writing the Book Description (12:19)
Keyword & Category Research (10:40)
Getting Testimonials & Reviews (5:03)
Promotion Plan (13:35)
Launch
Budget: What I Spent
Wrap-Up
30 Days After Launch: How Did I Do?
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Writing to Market...in the Dark?
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