How to Write to Market (Without Selling Your Soul)

Create a Novel that Lives at the Intersection of Art and Commerce

   Watch Promo   Enroll in Course

"Do you want to write to market and make money or be an artist and starve?"

How many times have you heard that argument?

I personally believe it's crap. I've created this course to PROVE that you CAN write at the intersection of art and commerce without selling your soul.

This course is a 100% transparent look at how I will develop, write, and promote an urban fantasy series under a brand new pen name, with NO READERS, NO SALES, NO MAILING LIST, while both writing to market AND writing what I love. In real-time.

In this course, you'll learn:

  • How to write a novel to market, step-by-step
  • How to become a "student" of any genre and learn tropes on a deep level
  • How to do market research for a genre
  • How to read bestselling books in your genre and how to borrow the exact techniques those authors use to keep readers hooked
  • How to market & promote a novel written to market
  • And more

Watch over my shoulder as I show you how to write a novel you're proud of that will wow readers as well.

WARNING: This course is extremely detailed and thorough, and the only one of its kind on the market. This isn't a course where you only get basic tips that you can easily Google yourself. It's a step-by-step behind the scenes look at my writing process, in more detail than you ever thought possible.

Buy now to learn how to write to market!


Your Instructor


Michael La Ronn
Michael La Ronn

Meet Michael La Ronn, the mastermind behind over 100 science fiction & fantasy novels and self-help books for writers.

His fiction includes the Modern Necromancy series, the dark fantasy Last Dragon Lord series, and the futuristic science fiction Android X series. Currently, he writes primarily urban fantasy.
His nonfiction books for writers include the bestselling Be a Writing Machine, which teaches how to beat writer’s block forever, and The Pocket Guide to Pantsing, which explains how to write a novel without an outline (with confidence).
Michael also runs the award-winning YouTube channel “Author Level Up,” with over 40,000 subscribers and 2 million views. Writer’s Digest voted the channel one of the “Best Resources for Writers” in 2020.
Michael devoted himself to the writing life in 2012 after a near-death experience, writing 10 to 12 books per year despite working a demanding full-time job as an insurance executive, raising a family, and attending law school classes in the evenings. His productivity methods are so effective that his YouTube subscribers have accused him of being a cyborg in disguise (he pleads the fifth).
For more information on Michael’s books, visit his fiction website at www.michaellaronn.com and his resources for writers at www.authorlevelup.com.

Course Curriculum


  Introduction & Housekeeping
Available in days
days after you enroll
  The Manuscript
Available in days
days after you enroll
  Before Writing
Available in days
days after you enroll
  Designing the Series
Available in days
days after you enroll
  Testing a Minimum Viable Product
Available in days
days after you enroll
  Writing into the Dark: Hands-On Examples
Available in days
days after you enroll
  Writing the Series
Available in days
days after you enroll
  Editing
Available in days
days after you enroll
  Formatting
Available in days
days after you enroll
  Cover Design
Available in days
days after you enroll
  Networking with Other Authors in the Genre
Available in days
days after you enroll
  Marketing & Promotion
Available in days
days after you enroll
  Launch
Available in days
days after you enroll
  Wrap-Up
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I have a question about the course?
If you have a question about anything at all in the course, reach out to Michael by visiting www.authorlevelup.com/contact. Include "Write to Market Course" in the subject line.

Thanks enrolling in the course! I hope you learn a lot!

Get started now!